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Segjir In the interest of promoting a healthy lifestyle. Nestle Group Mexico joins `Give Back ', an activity supported by the Ministry of Saluc, the Ministry of Education and organized by Meet Mexico Bike A, C, In this first phase sponsored by Nestlé and several of its trademarks, saw 5 cities in Mexico, where Querétaro (Querétaro) was a starting point i February 6, followed by Cuautltlán lzcalll (Mexico State) February 13, Boca del Rio (Veracruz) on 20 February, Tuxtla Gutiérrez (Chiapas) on 20 March and finally Leon (Guanajuato) on 17 April. The starting signal in the city of León was chaired by Health Secretary Jose Angel Cordova Villalobos, and all entities included the presence of State Health Secretaries, Mayors, representatives of the Secretariat of Public Education Group Meet Nestlé Mexico and Mexico by bicycle A, C. `Give Back 'aims to promote the culture of cycling, walking and exercise among children, youth and adults in the country, thereby promoting physical activity, and through this project, Nestlé Group Mexico joins other initiatives Including the Mexican authorities to promote physical exercise and family life, in support of the strategy was launched in Los Pinos last year against overweight and obesity and promoting a healthy lifestyle among all Mexican families. In each circuit life fitness spin bikes will be available on loan, but people can bring their own, or simply walking, running, roller blading, walking with family and friends. Additionally, once a month on each tour, will include communication capsules easy to understand nutrition and lifestyles, as well as pilates, zumba, yoga and aerobics to promote the execution of other activities in public places. `Being a leader in Nutrition, Health and Wellness, we not only focus on developing healthy products of high quality that are in the hearts of consumers, but we are also committed to their healthy physical and mental development, 'Our campaign Enjoy with Nestlé is' Caring is linked precisely to promote a balance of living, why in the last 3 years the company has improved product 2. 560 357 presentations, along with their nutritional profile by reducing the salt content, sodium , sugar, fatty acids and saturated fats from all foods and beverages without sacrificing taste, this is the case of Svelty ®, life fitness spin bikes ®, Gerber ® and Purina ®. In. that sense, we are convinced of the need to join and support initiatives that promote a better lifestyle, physical activity, and bring a message about the importance of a healthy life, 'said Juan Carlos Marroqufn Cuesta, Executive Chairman of Nestlé Group Mexico . `To Enjoy` Nesti Caring is a campaign that shows the health benefits, science and technology that support all products from Nestlé Group Mexico, an example is the water Nestlé Pureza Vital ®. Research concludes that good hydration can promote alertness and mental and physical performance. So. also, the company develops programs like `Nurture ', which will provide nutrition education to children under 14 years. This project mpact more than 2. 5 million children and more than 30 cities nationwide in 2011, promoting physical activation, the importance of good nutrition and nutrition education in Mexico. With the momentum of initiatives like this, Nestlé continues to support alternatives that promote Nutrition, Health and Welfare of Mexicans. ? In Mexico neglected to obese children's academic Ibero / / Overweight and obesity lead to 40% of cancer cases, experts say ?. . . .